b'ComprehensiveVictory Roadmap BudgetDescriptionCostNationwideDigital/social media expenditures (creative, production and buys) $3,500,000 EducationTexting $750,000Campaign Billboards $750,000 Administrative, legal compliance, and misc.overhead $35,000 Subtotal $5,035,000Expanding both the full-time congressional lobbying presence Federal andand state affairs team; legislative research; bill tracking; action State Legislativealerts to members; crafting committee testimony; drafting$500,000 Roadmap model legislation; ongoing communications with traditional and new media channelsSubtotal $500,000Mail (printing, postage, design) $3,250,000 PresidentialRadio (GRPs, production, placement) $1,562,500 VictoryDigital/social media expenditures (creative, production and buys) $1,250,000 Roadmap Texting (video and simple text) $350,000 Grassroots mobilization, email and misc. projects $200,000 Subtotal $6,612,500 What YourCountless lives are depending on us and your partnership on the road ahead is critical. Meeting the abortion industry head on requires us to Partnershipaccelerate our efforts on every strategic front.Will Do Here is what your partnership will allow us toaccomplishtogether:18'