b'DescriptionCostMail (printing, postage, design) $2,600,000 Radio (GRPs, production, placement) $1,250,000 U.S. SenateDigital/social media, streaming services and platform costs Victory(creative, production & buys) $1,000,000 Roadmap Texting (peer-to-peer and video) $250,000 Grassroots mobilization, email and misc. projects $160,000 GOTV Calls $120,000 Subtotal $5,380,000Mail (printing, postage, design) $910,000 U.S.CongressionalRadio (GRPs, production, placement) $437,000 VictoryDigital/social media expenditures (creative, production and buys) $350,000Roadmap Texting (video and simple text) $87,500 Grassroots mobilization, email and misc. $54,000 Subtotal $1,838,500 Mail (printing, postage, design) $750,000 Ballot InitiativeRadio (GRPs, production, placement) $3,512,500Roadmap Digital/social media expenditures (creative, production and buys) $1,250,000 Texting (video and simple text) $1,000,000 Grassroots mobilization, email and misc. projects $100,000 Subtotal $6,612,500 Grand Total $25,978,500 $5,000$50,000 $500,000Reach over 10,000 targetExpand digital coverage with 210,000Reach approximately 500,000 target audience households withtext messages and 10 weeks ofaudience households and 375,000 directmail billboard advertising in target areas individuals through direct mail$10,000 $100,000 $1,000,000Reach 24,700 individuals withReach 250,000 people withAchieve tremendous impact with digitalmedia: 84,000 textcompelling digital media content approximately 3,726,000 digital messagesand four weeks ofradio impressions, 1,000,000 billboard advertising in target areas text messages, and direct mail to 500,0000 target households$25,000 $250,000Achieve 372,600 targeted digitalReach 375,000 individuals with audio impressions digital media content, including 450,000 text messages19'