b"We Face UnprecedentedChallenges AheadThe Media NarrativeAdvancing the narrative at astonishing speed, 1 Against the Pro-LifeAmericans are consuming data in more diverse ways than before. Our research shows that those Movementunder 35 are spending four to six hours each day on screen time.After nearly 50 years of mostly unfettered access to abortion, our society has been left deeplyWe must reach the right demographics through the wounded. An April 2023 poll conducted by Maristright mediums and with the right messages before found that 60 percent of Americans identifiedcurrent opinion trends become the new normal.as having had an abortion or knowing someone who has had an abortion. 1Deep wounds are being18- to 29-Year-Olds' Views on Legality of Abortion, 1975-2023reopened at the same time society is becomingDo you think abortions should be legal under any circumstances, legal only under newly calloused to the issue of life. certain circumstances or illegal in all circumstances?% Legal under any% Legal only under certain% Illegal in allDeep pockets of the abortion industry and60the media are creating an increasingly hostile50 48environment of fear. Much of their focus has been40 41to portray even the most extreme abortions as30healthcare. They exploit heartbreaking cases of sexual assault and other rare situations to20justify abortion. Against this backdrop, those who10 11hold the pro-life position are framed as lacking0 2019 2020 2021 2022 20232018compassion.Source: Abortion Trends by Age (gallup.com)It is well known that culture is upstream from governance and many of those holding influenceWith the U.S. Supreme Court returning the fight in our society (the press, academia, and medical/ for life to the peoples elected officials at the state professional organizations) are sympathetic to theand federal levels, educational efforts are more abortion industry. important than ever to push back against the lies and misinformation spread by the abortion The pro-life movement must go on offense toindustry. The constant drumbeat must be fight against the seemingly constant stream ofanswered with a counter message that is based in misinformation and disinformation. From flat- fact and reaches people on an emotional level. out lies that women will not receive treatment for miscarriages and ectopic pregnancies to misinformation about the pre-born babys development, the media pushes the egregiousSolution: A nationwide educational initiative narrative that abortion is a fundamentalto change hearts and minds and win the human right that has been taken from youngercompassion argument. Before major national generations. limits on abortion can be achieved, public opinion must shift in the pro-life direction.1NPR_PBS-NewsHour_Marist-Poll_USA-NOS-and-TABLES_424_202304201559.pdf8"